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Gerry LaBarbera
senior brand designer
JETxUEFA Guidelines
[Brand Design]
I created the co-sponsorship visual identity between JET and UEFA, including typographic styles and layouts, as well as making rules for the usage of illustrative and photographic elements, logo-lockups, iconography, and UEFA league-specific patterns.
JET / Free to Be
[Campaign branding]
I concepted, branded, and continue to maintain Just Eat Takeaway’s LGBTQIA+ presence across markets. This involved creating the logo, designing the pride food illustrations and brand elements, as well as designing and overseeing the construction of the company’s Berlin Pride Truck, and Amsterdam Pride Boat. Nominated for awards in both 2024 and 2025.
HOYA Clear
[Brand Design]
The CLEAR program is a set of unified values that represent the impression HOYA wants to make on customers and colleagues alike, as transparent, and responsible partners. For this project, we created the visual identity using just one of their brand icons.
HOYA Love Story
[Illustration, Art Direction]
HOYA commissioned a video to not only show the vast products, technology, and services that they offer, but they also wanted to illustrate the ease of the journey to their products, using their services. For this project, I was given a script which I translated into illustrated storyboards using the brand's icons and colors.
Volvo CZ
[Campaign Branding]
While working for VMLY&R Prague, I was responsible for the work we did with Volvo Cars Česká republika. I delivered many social campaigns in the form of posts, stories and columns, as well as digital marketing assets, branded bottles, cars, invitations, and signage.
Literature
[Essays, Research]
These are some samples of my writing, mostly done during my Masters degree in New Media and Digital Culture, completed at University of Amsterdam in 2021.Feel free to read the full documents!
Fun stuff
[Personal, Promotional]
Adhoc promotional assets, branding concepts, and some digital doodles and personal faves from those creative-brain-refresh moments between big projects.